I-D Magazine

I-D

i-D is a British magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter. Over the years the magazine evolved into a mature glossy but it has kept street style and youth central to every issue.

The magazine is known for its innovative photography and typography, and over the years established a reputation as a training ground for fresh talent. Photographers Nick Knight, Wolfgang Tillmans, Juergen Teller, Terry Richardson and Ellen von Unwerth have produced work for i-D. The magazine celebrated its 250th edition at the end of 2004 and its 25th anniversary in 2005.

The magazine pioneered the hybrid style of documentary/fashion photography called "the straight up". At first, these were of punks and New Wave youth found on English streets and who were simply asked to stand against any nearby blank wall. The resulting pictures - the subjects facing the camera and seen from "top to toe" - are a vivid historical documentary photography archive, and have established the posed "straight up" as a valid style of documentary picture-making.

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