Parade and Blighty

Parade and Blighty

Began publishing as Blighty Parade 6 December 1958 - 7 November 1959. City Magazines, 45 St Pancras Way, London NW1; printed by Eric Bemrose, Long Lane, Liverpool 9). Larger format, colour cover and centre-spread colour pin-up. The magazine features pin-ups, cartoons and stories. Published on Mondays.
Parade and Blighty (14 November 1959 - 26 December 1959). Change of name but format etc. remained the same.
Parade (3 December 1960 - 1976). By March 1965, City Magazines had moved to 167-170 Fleet St, London. Later at Aldwych House, 81 Aldwych, London WC2B 4HL. Advertised itself as 'The man's magazine women love to read.'
By 1972 it was published by Williams Publishing in Leicester with editorial offices at 249-289 Cricklewood Broadway, London NW2 6NX. It became a monthly at this time.
In 1974, Parade was revitalised by Soho-based Top Sellers Ltd and sold as a Penthouse-style title. It used full-frontal photos and nipples were shown on the covers. The numbering started from volume 1. The line 'Not for sale to persons under 18 years of age' was printed under the masthead.
By 1978 it was under the control of General Book Distribution, but still at the same address (Warner House, 135 Wardour Street, London W1V 4QA).
The magazine title was sold in 1983 and is no longer published.

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